In the face of a bold new world, law firms face one core challenge: to change and adapt.
Just what the doctor ordered - if you don't mind us analogously calling the celebrated Mr. Richard Susskind a doctor. So yes, law firms need to adapt to a new online and offline world. They need to change they way they operate internally and externally. By doing so they can begin to meet the new expectations and demands of a more sophisticated and equally price-sensitive client base.
One central tenet to any law firm change manifesto must be the need for differentiation from a saturated market. As per what Above the Law said here and as we explored more here and here and others here, here, here, here and here.
Ok, so enough of the talk. Lets see some action. Who's changing and giving expression to all the verbalising?
On Defero Law we recently looked at Carson McDowell and the wonderful branding and marketing campaign that they're doing in and around the greater Belfast area; which including central business lane ways like airports and business parks.
We've also been impressed by GT Law Solicitors and their exceptionally unique approach to branding marketing. One word and word only can be used to describe their efforts: different.
Another firm that can be described as doing things differently is Cleaver Fulton Rankin. Otherwise known as CFR, a another commercial law firm in Belfast.