Friday, 17 May 2013

The Secular Lawyer: Seperation of Website and Blog

For me personally, I just knew this as of instinct: that your legal blog should be entirely seperate of your legal website. I felt it self evident. Though I was aware that many legal heads and law firms neither practiced this doctrine nor did they get it. I never wrote about it however; but I always felt it needed said.

That's where comes in. Lawyerist founder Sam Glover digitally penned a piece in April 2013 called, 'Your Blog does Not Belong on Your Law Firm Website'. This built on a similar essay that dates back to November 2011 entitled, 'Get Your Law Blog Off Your Website.'

Why do we require a seperation between the two? Sam explains.

The best extract from Sam's first essay (November 2011):

Law firm websites

'A law firm website is a marketing tool that serves one purpose: getting visitors who are potential clients to contact the firm. It is usually fairly static, and should contain information about the firm and its attorneys and practice areas, and make it easy for potential clients to contact the firm and find the office. Most people will visit the firm website once or twice, and on the basis of those visits decide whether to contact the firm or not.

There are lots of good secondary purposes for a law firm website. Some firms include client portals, resources for clients, and more. But if a firm’s website doesn’t turn non-clients into clients, it’s failing at its primary function.'

Law blogs 

'A blog is not a direct marketing tool; it serves a very different purpose. Blogs are meant to be read. By people, that is, not search engines. They can (and should) include FAQ posts and award announcements, but those posts won’t keep readers coming back. Blog posts are not ad copy (nor are they legal briefs). Blogging is often a unique combination of journalism, commentary, and (sometimes) inciting a riot.
If the main purpose of your blog is to attract search traffic, you are doing it wrong. Law firm websites and blogs have completely different purposes, content, and audiences. They don’t even belong on the same domain.'

In his second essay (April 2013) Sam goes deeper and provides 4 reason why to seperate blog and website: 

'One commenter in particular (an appellate lawyer, natch) kept stubbornly insisting that it made sense to have his blog on his law firm website because he ranked #1 on Google for his target search terms. (If I had a dollar...)

First, ranking #1 on Google for some keywords is not the same thing as getting clients to pay you for legal advice. This (very common) way of looking at SEO overlooks the fact that, at some point, actual human beings will be looking at your website. It’s great if you can generate a lot of search traffic, but to what?

You are focused on SEO. I am talking about user experience. Your SEO-optimized blog-on-your-law-firm-website is a sucky experience for people who want to read your blog. Building readership and ranking well in search results are different and not-always-compatible goals. Then again, if SEO is your all-consuming goal, just never mind.

Second, even if SEO is your all-consuming goal and you feel like you are providing a good user experience as well, that is not a good reason to put your blog on your law firm website. A separate blog can send just as much great SEO juice to your law firm website as an embedded blog can generate. Possibly more.

(Also, if you are an appellate lawyer and SEO is your all-consuming goal, what are you on about? Do you expect quality clients to Google for an appellate lawyer? You need good referral sources, not Google juice. Your blog might play a role in that, even if it is on your law firm website, but you should not be focusing on SEO beyond your name.)

Third, what the hell good is a law blog nobody wants to read? At best, a law blog on a law firm website is like a great magazine in a proctologist’s waiting room; you aren’t going to read it unless you are already planning to be there for what you assume will be an unpleasant experience. How often are you going to go back to read more from that magazine?

Fourth, and finally, if you just can’t get your head around setting up two websites, Greg and I agree that you should just start a blog, and put your law firm website on it. It may seem like the same thing, but it’s not. Blogging builds your reputation. It can help you earn media. It expands your network. All your law firm website really needs to have is your picture, a contact form, and your phone number. You can put those things on a page on your law blog. If you are going to start a blog, consider just not having a law firm website altogether.'
Well there you go, the comprehensive low down on why lawyers and law firms need to seperate blog and website.


  1. This is some really great thoughts on lawyers and legal marketing. Its little things like these that can make a big difference and having the right help can really set you straight

  2. I agree that law blogs should be separate from websites. A blog should be examined as a tool that gives valuable info to those in need of it the most. It's where legal advice, tips, and current state of affairs should be, info that stirs discussions and encourages other ideas as well. A blog promotes organic Law Firm Search Engine Optimization by promoting natural efforts to increase rankings in search engines.

  3. This comment has been removed by the author.

  4. I got clear my concept that the websites and blogs for lawyers serve totally different functions.
    Legal Advice

  5. Very useful information, this is very useful if you're trying to promote your business

    Click Here

  6. If you are willing to diminish the hurdles of relocation then you should consult to immigration lawyers of California.

    Immigration Lawyers California

    Best Deportation Lawyer

    Immigration Lawyer Long Beach

  7. Very topical for our firm. Our firm, Usher Levi Lawyers, had a website build I think including the search option was a great idea, as has been emphasized here. The firm is happy with how it turned out in terms ease of use and appearance. Bankruptcy Los Angeles

  8. Useful information like this one must be kept and maintained so I will put this one on my bookmark list! Thanks for this wonderful post and hoping to post more of this!

    Online trademark filing & Trademark law firms

  9. Wonder full Information. Business Lawyer is must in the industries because just because of this everybody can easily get more and attractive info related to business and get know about business laws.
    Taylor Hampton Solicitors

  10. Your writing style is genius! Explanation content topic you choose is too good .

    Personal Injury Attorney Ct & Accident Attorney Connecticut

  11. wonderful information, B M Musau & Co., Legal Business Service Nairobi is a leading legal business service provider based in Nairobi within the Central Business District in Kenya. For More Information visit:-

  12. A bondsman will meet with his or her client to come up with a contract that provides bail money to the defendant in return for collateral, such as a home or vehicle. When you sign a contract with a bondsman, you agree to appear at all of your scheduled court dates.Other legal work will be handled by the bail bondsman.NY Bail Bonds

  13. When some one was accused of come crime then you should hire a professional lawyer.I would recommend that you should choose such lawyer firm to with you are comfortable, and also check whether the Law firm has experience in the field of law or not.Lawyers of Karen H Ross Law office has years of experience in the field of law which is very essential for the client to discuss things with the experienced lawyer to get case in their favor.

  14. My brother was arrested a week ago,at that time we needed a bail bond to get them release from the jail.Then we called bail bond firm named Bail Bonds in Crestview for help. They had resolve this matter on phone and my brother was released from jail. Other legal formalities they had done on their own. I was really happy with their brilliant job.

  15. The arrest of a family member can be an extremely stressful time,at that time you need to hire a Bondsman and get their family member released quickly.


Related Posts Plugin for WordPress, Blogger...


Why Choose Us?

Incredible Support