Brian Inkster opines...
So what does 2013 have in store for Blawging? I predict nothing major. There will be no blawging mushroom. Scott Greenfield and Charon QC will still be at their posts (but with Charon QC touring in his Jag). New blawgers will come and go. Some old stalwarts may retire and some slightly younger ones will step into their shoes.
Law firms that get into blawging in 2013 will, I predict, on the whole produce fairly uninspired material. Content but not necessarily Valuable Content. For law firms in need of inspiration I would point them, as I normally do, in the direction of a couple of other blawging stalwarts: Tessa Shepperson and Paul Hajek both of whom know what works when it comes to blawging and business development. Check out the Landlord Law Blog and the Clutton Cox Blogs.