As Kevin O'Keefe explains:
"All too many lawyers stiffen up when it comes to blogging and the use of social media. Rather than being themselves, they clam up and hide behind rules and policies designed to protect lawyers from themselves.
The result is many dry and unpassionate blogs that report news and legal updates without any insight, commentary, or personality. Heck, even Walter Cronkite signed off each night with a wink and departing catchphrase “And that’s the way it is,” followed by the date."
Kevin then considers the more immediate forms of social media. And don't be confused, a blog is very much a social medium. Any way, Kevin explains:
"Most lawyers engage little, if at all, on LinkedIn or Twitter. It’s the dry sharing of a piece of content — usually their own. No commenting back and forth or liking, in the case of LinkedIn. Heck, lawyers don’t even personalize invitations to connect on LinkedIn."