The Tweeting Lawyer is
delighted to lift the curtain on the 5th ever “Northern Ireland Tweeter
of the Week Award”. The premier Award for Tweeting excellence that recognises
and pays tribute to Northern Ireland Tweeters who Tweet with class and potency
and who set the standard for others to follow.
And remember that’s what this
Award is all about: it’s not just an acknowledgement of top Tweeting but also a
chance to show other businesses, especially law firms, how Twitter should be
done. Anyway we've had some fantastic
winners so far and this week’s winner has been no different.
As usual the
competition was very fierce and so in order to identify a winner we had to look
at some very specific criteria: level of interaction, frequency of Tweets,
aesthetics of Twitter page, biography, informativeness, consistency and overall
Twitter experience.
We only came to a unanimous
decision after much deliberation and so we are particularly delighted to
announce the winner of the 5th ever “Northern Ireland Tweeter of the
Week Award” as Wagamama Belfast
(@wagamamabelfast).
Wagamama are a forward thinking and exciting asian-inspired
noodle restaurant who Tweet with both style and potency. A real Twitter-role
model for others to look up to! So here’s a breakdown of how this week’s
winners of the “Northern Ireland Tweeter of the Week Award” performed:
Level of
interaction and engagement – Wagamama are a very interactive
Tweeter and they engage openly and freely with ‘@mentions’, ‘@replies’ and retweets. Their Twitter interactions are focused
heavily on the business side of things but always remain open and friendly.
4/5
Frequency
of Tweets – Wagamama Tweet regularly and consistently, and send of fun
deals, hellos and general interactions. We have yet to see any periods of
prolonged inactivity which is great to see.
4.5/5
Biography
– Wagamama’s bio is short and
punchy however quite quickly it becomes clear that words are not capitalised
where they should be and one of the sentences isn't finished. As they say, it’s
the little things that count. In everything a business does they should be
projecting a message that they are diligent and accurate across all aspects.
However untidy sentences don’t exactly look great. A minor issue that is easily
fixed but the score must reflect this weakness.
2.55
Aesthetics
and qualities of Twitter page – This criteria easily makes up for
the earlier slip-up as Wagamama’s page is really very good. It’s
colourful, punchy, open, welcoming and energetic. They've also updated to the
latest format and have uploaded a background pic which really shows they’re a
progressive company and up to date. Part of the make up of anyone’s Twitter
page is the photo section and if you haven’t uploaded any you’ll have an empty area on your page which will clash with the rest of the window. But not Wagamama.
They have a fantastic selection of photos which reinforces the strength of the
page. So it’s top points for a top Twitter page.
4/5
Informativeness
– This is another slight weakness of Wagamama’s as a
lot of their content is business related and very much about Wagamama. The
principles of informativeness are simple: share news, interesting facts and
goings on. People want to hear what’s going on in the world, that’s why they
say: sharing’s caring. And if Wagamama are looking for suggestion you could
always Tweet interesting food facts, noodle facts, health tips or even cooking advice! It’s
as simple as that.
3/5
Consistency
– Wagamama always Tweets strong content and we can’t really fault
them here.
5/5
Twitter experience – Wagamama
have really established their place and made themselves known on Twitter. They
have a great number of follower, a great level of interaction, a familiarity
and some fantastic deals and prizes on offer. The Tweet4Noodles competition is a
particular favourite of ours and easily something that other businesses could
quite easily learn from and implement. A top quality business Tweeter who
consistently provide a top Twitter experience.
4/5
Overall
Wagamama Twitter Score – 27/35
Well there
you have it, a very respectful score that competes with the best out there. Yes
Wagamama had a few slip ups but these were minor and can easily be fixed. In the main
part they are a top Tweeter who’re setting the standard for others to follow.
Keep on Tweeting!
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