As the tweeting lawyer noted here, Twitter done right is a fantastic marketing
and business development tool, it's good for client and customer care and for
promoting good relations, business and market research, pitching ideas,
engaging with opinion formers and for showing thought leadership.
The law firm that doesn't have a Twitter presence will therefore miss
out on all of these opportunities. But there is more to not doing Twitter than
just losing out on the benefits we noted above. The law firm that doesn't do
Twitter risks making itself look out of touch and behind the times.
I don't need to tell you that the world is changing before our very eyes
and we're living in an increasingly digitalised world. A direct
consequence of this is that consumers, customers and clients are changing
their behavior. Countless consumers have Twitter, facebook and Google+ and
this is where they do their business and keep up on the goings on of the world.
So if you're a law firm and you're not doing the in thing - Twitter -
you're kinda' putting yourself out there as different and a bit out of
it.
This was noted in a recent White Paper, available here, that said: “lawyers that don’t follow the
right client or media feeds can risk being perceived as dangerously out of
touch when crucial developments affect their clients business.”
You can say what you want, but Twitter is a boon industry that is
enjoying exponential growth and ever growing influence; and the benefits it can
bring to businesses are clear to see.
So, dare you risk missing out on everybody's big thing?
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