There’s nothing worse than cooking for an empty dinner table and similarly, blogging without followers can seem a little futile. There’s nothing worse than flogging a dead horse so banish the blogger blues, increase your follower list and make your publication stand out from the crowd in 5 simple steps.
Lights, Camera, ACTION
Just as you wouldn’t spend weeks rehearsing for a play withoutadvertising tickets to see the show, blogging without promotion is a fruitless pursuit. Even before publishing your first blog post, start building a twitter account and hone your unique voice ready for launch.
Twitter is the best social platform for lawyers as it allows you to engage with the law community, share tips and advice, retweet and gather inspiration from like-minded professionals.
Ensure that you have share buttons installed on your blog and that they are clearly visible. Also it’s worth bearing in mind that for every piece of content written, it’s advisable to spend just as much time promoting it whether it’s through social interaction, legal PR distribution or email marketing.
Groundhog Day
One thing which is certain to repel potential followers is the same old bland content written over and over. Readers will see straightthrough a blog written for the sole purpose of endorsing a product or service, so avoid this approach like the plague.
Do some research, identify your target market and create a content calendar based on what your audience are looking for. Look at what your competitors and don’t just copy them, find a gap in the market and strike while the iron is hot.
Not from Concentrate Copy
The first rule of quality content is quality copy. Without a talented wordsmith you’re probably going to end up on the dung heap, and in a saturated market concentrated copy just isn’t going to cut the mustard. If you don’t have a way with words yourself, invest in a copywriter who can drive the business forward through the power of language.
Keeping up Appearances
Is there anyone in this world who doesn’t make a quick first impression based on appearance? Sadly, even with the very best intentions, blogs need to look good to be engaging and gain attention. That doesn’t mean you need to take out a loan and hire the best graphic designer in town, just be smart about it.
Blogger and Wordpress platforms offer a large variety of free templates which you can install yourself and customise to suit your needs. Learn some basic HTML to layout your content and imagery correctly and a good looking blog can easily be yours.
Author Note: Byfield Consultancy is a team of reputable management consultants who know a thing or two about Legal PR. Based in London and proficient in all things PR, this established firm work behind the scenes to raise the profile of businesses using a variety of cutting-edge techniques. Take a look at their website to find out more or to make an enquiry call 0207 092 3999.
Image source: anniemole
