Showing posts with label legal marketing watch. Show all posts
Showing posts with label legal marketing watch. Show all posts
Saturday, 15 June 2013
Legal Marketing Watch: Cleaver Fulton Rankin
In the face of a bold new world, law firms face one core challenge: to change and adapt.
Just what the doctor ordered - if you don't mind us analogously calling the celebrated Mr. Richard Susskind a doctor. So yes, law firms need to adapt to a new online and offline world. They need to change they way they operate internally and externally. By doing so they can begin to meet the new expectations and demands of a more sophisticated and equally price-sensitive client base.
One central tenet to any law firm change manifesto must be the need for differentiation from a saturated market. As per what Above the Law said here and as we explored more here and here and others here, here, here, here and here.
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